Edit Blog Architecting Topical Authority: How Enterprise B2B Brands Build Scale via Semantic Content Clustering

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Configure the meta tags below.

Use tokens to avoid redundant meta data and search engine penalization. For example, a 'keyword' value of "example" will be shown on all content using this configuration, whereas using the [node:field_keywords] automatically inserts the "keywords" values from the current entity (node, term, etc).

Browse available tokens.
Basic tags
Simple meta tags.
The text to display in the title bar of a visitor's web browser when they view this page. This meta tag may also be used as the title of the page when a visitor bookmarks or favorites this page, or as the page title in a search engine result. It is common to append '[site:name]' to the end of this, so the site's name is automatically added. It is recommended that the title is no greater than 55 - 65 characters long, including spaces. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
A brief and concise summary of the page's content that is a maximum of 160 characters in length. The description meta tag may be used by search engines to display a snippet about the page in search results. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
A brief and concise summary of the page's content, preferably 150 characters or less. Where as the description meta tag may be used by search engines to display a snippet about the page in search results, the abstract tag may be used to archive a summary about the page. This meta tag is no longer supported by major search engines. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
A comma-separated list of keywords about the page. This meta tag is no longer supported by most search engines. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Advanced
Meta tags that might not be needed by many sites.
A location's two-letter international country code, with an optional two-letter region, e.g. 'US-NH' for New Hampshire in the USA. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
A location's formal name. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Geo-spatial information in 'latitude, longitude' format, e.g. '50.167958, -97.133185'; see Wikipedia for details. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Geo-spatial information in 'latitude; longitude' format, e.g. '50.167958; -97.133185'; see Wikipedia for details. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
A link to the preferred page location or URL of the content of this page, to help eliminate duplicate content penalties from search engines. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
A brief URL, often created by a URL shortening service. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Robots
Provides search engines with specific directions for what to do when this page is indexed.
Use a number character as a textual snippet for this search result. "0" equals "nosnippet". "-1" will let the search engine decide the most effective length.
Use a maximum of number seconds as a video snippet for videos on this page in search results. "0" will use a static a image. "-1" means there is no limit.
Set the maximum size of an image preview for this page in a search results.
Do not show this page in search results after the specified date
Used for paginated content by providing URL with rel='next' link. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Used for paginated content by providing URL with rel='prev' link. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
An image associated with this page, for use as a thumbnail in social networks and other services. This will be able to extract the URL from an image field if the field is configured properly. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Define the author of a page. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Used to indicate the URL that broke the story, and can link to either an internal URL or an external source. If the full URL is not known it is acceptable to use a partial URL or just the domain name. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Describes the name and version number of the software or publishing tool used to create the page. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Sets a cookie on the visitor's browser. Can be in either NAME=VALUE format, or a more verbose format including the path and expiration date; see the link for full details on the syntax. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
This meta tag communicates with Google. There are currently two directives supported: 'nositelinkssearchbox' to not to show the sitelinks search box, and 'notranslate' to ask Google not to offer a translation of the page. Both options may be added, just separate them with a comma. See meta tags that Google understands for further details. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
The number of seconds to wait before refreshing the page. May also force redirect to another page using the format '5; url=https://example.com/', which would be triggered after five seconds. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Used to rate content for audience appropriateness. This tag has little known influence on search engine rankings, but can be used by browsers, browser extensions, and apps. The most common options are general, mature, restricted, 14 years, safe for kids. If you follow the RTA Documentation you should enter RTA-5042-1996-1400-1577-RTA Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Details about intellectual property, such as copyright or trademarks; does not automatically protect the site's content or intellectual property. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Indicate to search engines and other page scrapers whether or not links should be followed. See the W3C specifications for further details. Note: this serves the same purpose as the HTTP header by the same name.
Tell search engines when to index the page again. Very few search engines support this tag, it is more useful to use an XML Sitemap file. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Used to control whether a browser caches a specific page locally. Not commonly used. Should be used in conjunction with the Pragma meta tag. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Control when the browser's internal cache of the current page should expire. The date must to be an RFC-1123-compliant date string that is represented in Greenwich Mean Time (GMT), e.g. 'Thu, 01 Sep 2016 00:12:56 GMT'. Set to '0' to stop the page being cached entirely. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Used to control whether a browser caches a specific page locally. Not commonly used. Should be used in conjunction with the Cache-Control meta tag. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
The Open Graph meta tags are used to control how Facebook, Pinterest, LinkedIn and other social networking sites interpret the site's content.

The Facebook Sharing Debugger lets you preview how your content will look when it's shared to Facebook and debug any issues with your Open Graph tags.
The word that appears before the content's title in a sentence. The default ignores this value, the 'Automatic' value should be sufficient if this is actually needed. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
A human-readable name for the site, e.g., IMDb. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
The type of the content, e.g., movie. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Preferred page location or URL to help eliminate duplicate content for search engines, e.g., https://www.imdb.com/title/tt0117500/. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
The title of the content, e.g., The Rock. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
A one to two sentence description of the content. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
The URL of an image which should represent the content. The image must be at least 200 x 200 pixels in size; 600 x 316 pixels is a recommended minimum size, and for best results use an image least 1200 x 630 pixels in size. Supports PNG, JPEG and GIF formats. Should not be used if og:image:url is used. Note: if multiple images are added many services (e.g. Facebook) will default to the largest image, not specifically the first one. Multiple values may be used, separated by `,`. Note: Tokens that return multiple values will be handled automatically. This will be able to extract the URL from an image field if the field is configured properly. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
The URL of an video which should represent the content. For best results use a source that is at least 1200 x 630 pixels in size, but at least 600 x 316 pixels is a recommended minimum. Object types supported include video.episode, video.movie, video.other, and video.tv_show. Multiple values may be used, separated by `,`. Note: Tokens that return multiple values will be handled automatically. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
A alternative version of og:image and has exactly the same requirements; only one needs to be used. Multiple values may be used, separated by `,`. Note: Tokens that return multiple values will be handled automatically. This will be able to extract the URL from an image field if the field is configured properly. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
The secure URL (HTTPS) of an video which should represent the content. Any URLs which start with "http://" will be converted to "https://". Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
The secure URL (HTTPS) of an image which should represent the content. The image must be at least 200 x 200 pixels in size; 600 x 316 pixels is a recommended minimum size, and for best results use an image least 1200 x 630 pixels in size. Supports PNG, JPEG and GIF formats. Multiple values may be used, separated by `,`. Note: Tokens that return multiple values will be handled automatically. This will be able to extract the URL from an image field if the field is configured properly. Any URLs which start with "http://" will be converted to "https://". Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
The type of video referenced above. Should be either video.episode, video.movie, video.other, and video.tv_show. Note: there should be one value for each video, and having more than there are videos may cause problems. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
The type of image referenced above. Should be either 'image/gif' for a GIF image, 'image/jpeg' for a JPG/JPEG image, or 'image/png' for a PNG image. Note: there should be one value for each image, and having more than there are images may cause problems. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
The width of the above image(s). Note: if both the unsecured and secured images are provided, they should both be the same size. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
The height of the above video(s). Note: if both the unsecured and secured videos are provided, they should both be the same size. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
The height of the above video(s). Note: if both the unsecured and secured videos are provided, they should both be the same size. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
The height of the above image(s). Note: if both the unsecured and secured images are provided, they should both be the same size. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
The length of the video in seconds Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
The date this content was last modified, with an optional time value. Needs to be in ISO 8601 format. Can be the same as the 'Article modification date' tag. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
A description of what is in the image, not a caption. If the page specifies an og:image it should specify og:image:alt. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
URLs to related content Multiple values may be used, separated by `,`. Note: Tokens that return multiple values will be handled automatically. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
The locale these tags are marked up in, must be in the format language_TERRITORY. Default is 'en_US'. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Other locales this content is available in, must be in the format language_TERRITORY, e.g. 'fr_FR'. Multiple values may be used, separated by `,`. Note: Tokens that return multiple values will be handled automatically. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Links an article to an author's Facebook profile, should be either URLs to the author's profile page or their Facebook profile IDs. Multiple values may be used, separated by `,`. Note: Tokens that return multiple values will be handled automatically. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
The fediverse @username for the content creator / author for this page, including the first @ symbol. Multiple values may be used, separated by `,`. Note: Tokens that return multiple values will be handled automatically. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Links an article to a publisher's Facebook page. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
The primary section of this website the content belongs to. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Appropriate keywords for this content. Multiple values may be used, separated by `,`. Note: Tokens that return multiple values will be handled automatically. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
The date this content was published on, with an optional time value. Needs to be in ISO 8601 format. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
The date this content was last modified, with an optional time value. Needs to be in ISO 8601 format. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
The date this content will expire, with an optional time value. Needs to be in ISO 8601 format. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Links a book to an author's Facebook profile, should be either URLs to the author's profile page or their Facebook profile IDs. Multiple values may be used, separated by `,`. Note: Tokens that return multiple values will be handled automatically. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
The Book's ISBN Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
The date the book was released. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Appropriate keywords for this content. Multiple values may be used, separated by `,`. Note: Tokens that return multiple values will be handled automatically. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
The URL to an audio file that complements this object. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
The secure URL to an audio file that complements this object. All 'http://' URLs will automatically be converted to 'https://'. Any URLs which start with "http://" will be converted to "https://". Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
The MIME type of the audio file. Examples include 'application/mp3' for an MP3 file. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
The first name of the person who's Profile page this is. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
The person's last name. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Any of Facebook's gender values should be allowed, the initial two being 'male' and 'female'. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Links to the Facebook profiles for actor(s) that appear in the video. Multiple values may be used, separated by `,`. Note: Tokens that return multiple values will be handled automatically. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
A pseudonym / alias of this person. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
The roles of the actor(s). Multiple values may be used, separated by `,`. Note: Tokens that return multiple values will be handled automatically. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Links to the Facebook profiles for director(s) that worked on the video. Multiple values may be used, separated by `,`. Note: Tokens that return multiple values will be handled automatically. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
The date the video was released. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
The TV show this series belongs to. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Tag words associated with this video. Multiple values may be used, separated by `,`. Note: Tokens that return multiple values will be handled automatically. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
Links to the Facebook profiles for scriptwriter(s) for the video. Multiple values may be used, separated by `,`. Note: Tokens that return multiple values will be handled automatically. Set to <none> to disable inheritance of the parent value and prevent the output of this metatag entirely.
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