Much like fame, going viral is something that supposedly promises to eliminate all of your day-to-day stressors. In fact, this dream is sold by many gurus out there. Convincing you to ‘just keep trying because that one piece of content might just blow up and go crazy!
But despite what’s been said, going viral is unpredictable, impossible to track, and a totally ludicrous singular KPI target.
Here are 5 reasons why developing a distinctive content strategy is more important than aiming for that elusive one-hit-wonder..